Nothing in life goes as expected, and the same is true for our author journeys. Making a career change in our author lives can feel uncomfortable, scary and even like admitting failure. But change also presents opportunities to grow, innovate, and become even better.

With special guest, Mark Leslie Lefebvre. Nothing excites the imagination of an author more than seeing our books on the shelves of bookstores and libraries. But how do you get your book in a bookstore or library?

A book is a book, but how you market it varies greatly by publishing path. From traditional, to small press, to self-publishing, the tactics and book marketing strategy for each will be different.

Publishing and promoting books can be expensive. Lainey and Paulette discuss ways you can save on costs when writing, editing, producing, and distributing your book.

We'll also cover ways to save money when building your author platform and with book marketing.

Paulette Stout and Lainey Cameron introduce our new book marketing podcast, talk about setting realistic expectations when building an author platform, and how to avoid the biggest book marketing mistakes.

They also chat about the dangers of comparing to others and share a free resource for download - Lainey’s book marketing framework.